A cookie is a small piece of information which is sent to the hard drive of your device by a web server so that some information about your browsing activity can be collected.
We use the term “cookie’ for any technology that is collecting information from your device, such as information about your use of our apps and websites, about your device such as the device ID, IP address and browser type, demographic data and if applicable the URL of the linking page.
We also use web beacons or pixel tags to allow us to count visitors who have viewed our pages or read our promotional e-mail messages/newsletters. They are not used to access your personal information without your consent.
|Type of Cookie
Recall what a user has done on previous pages / interactions with the website. https://support.google.com/analytics/answer/6004245
If you do not want Google Analytics to be used in your browser, you can deactivate the Google Analytics browser add-on at https://tools.google.com/dlpage/gaoptout.
|Measure conversion on how many people who click on ads end up purchasing their products
|Allows to measure the effectiveness of its advertising by understanding the actions visitors take on its website. This is used to reach the right people, measure the results on Cyrus ad and build advertising audiences.